A new visual identity for Taiwan-based hotel, Hotel Shumei.
Hotel Shumei, located in Chiayi, Taiwan, is dedicated to delivering exceptional service, maintaining cleanliness and creating a welcoming atmosphere. They continually strive to enhance their guests' experience and uphold high standards to meet expectations for comfort and security.
This project started with a conversation with Hotel Shumei’s owners about the feelings they wanted to bring to their customers. We aimed to create a brand identity that reflects a sense of comfort and warmth.
From there, I developed several logo iterations to align with their vision of a welcoming and cozy atmosphere. Each iteration was carefully crafted to embody the essence of the hotel while maintaining a clean and modern aesthetic.
Once the final logo was chosen, I extended the new branding across various media, including business cards, amenity kits, and more. This cohesive approach ensures that every touchpoint enhances the guest experience and reinforces the hotel’s inviting spirit.
Hotel Shumei, located in Chiayi, Taiwan, is dedicated to delivering exceptional service, maintaining cleanliness and creating a welcoming atmosphere. They continually strive to enhance their guests' experience and uphold high standards to meet expectations for comfort and security.
This project started with a conversation with Hotel Shumei’s owners about the feelings they wanted to bring to their customers. We aimed to create a brand identity that reflects a sense of comfort and warmth.
From there, I developed several logo iterations to align with their vision of a welcoming and cozy atmosphere. Each iteration was carefully crafted to embody the essence of the hotel while maintaining a clean and modern aesthetic.
Once the final logo was chosen, I extended the new branding across various media, including business cards, amenity kits, and more. This cohesive approach ensures that every touchpoint enhances the guest experience and reinforces the hotel’s inviting spirit.
This is a freelance work
Flyer
Room amenities
Room amenities
Branding posters for rooms
Branding posters for rooms
Signage
Branding poster at transportation station
